2014年日本摩托车市场行情 CustomJapan

HELLO!各位海外的朋友们,我是CustomJapan公司的39Boy。又和大家见面啦。
HELLO! All the overseas friends, I am 39Boy from Custom Japan company.
谢谢大家继续收看我们的第10期邮件杂志。
Welcome to our 10th email newsletter.

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2014年日本摩托车行业年度总结
Japanese motorcycle industry annual summary for 2014
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轻小型低排量摩托车的逆袭:2014年日本国内销售行情一览
Small and light low displacement motorcycle counterattack—
domestic sales of Japanese market overview for 2014

据业界统计,在2014年一整年期间,日本摩托车市场的新车(非二手车)销售总数达到了42万台之多,销量比去年高出0.6%。这也是日本连续四年来摩托车销售总数超过40万。
According to industry statistics, in 2014, the Japanese motorcycle market (non second-hand car) sales quantity has reached as many as 420000, was 0.6% higher than last year. This is the four consecutive years of Japanese motorcycle sales quantity has been more than 400000.

受国内废气排放相关条例以及美国雷曼事件对世界经济带来的影响,日本国内的摩托车销售总量从2007年以前的年销售70万左右,跌至2010年的不足38万台,其销售台数一直呈下滑趋势。

By effect of domestic emission regulation and USA Lehman event that brought to the world economy, Japanese domestic motorcycle sales quantity decreased from 700000 to less than 380000,during 2010〜2007.

直至2011年,受逐渐复苏的市场需求的影响,低迷的摩托车业界终于重见曙光,其中,轻小型低排量的摩托车更是深受市场的青睐。
Until 2011, influenced by the gradual recovery of the market demand, motorcycle industry finally saw the dawn. Meanwhile light and small low displacement motorcycle is more favored by the consumers.

凭借免车检、维护费用低廉、操作简单等优点,这类摩托车比过去的重型大排量摩托车更加环保,也更加符合现代生活的需要。
Regarding to advantages of maintenance free ,low cost, simple operation etc, this kind of motorcycle is more ecological and suitable for modern life than the past heavy big displacement motorcycles.

以2013年川崎发售的“Ninja250”为首,这种车型不但体型轻便,而且还有着不俗的性能,因而广受人群的追捧,倍受消费者,尤其是年轻一代骑手的欢迎。以此为契机,各大摩托车厂商也相继推出了自己的轻型摩托产品,极大地推动了日本摩托车界的复苏和发展。
In 2013 Kawasaki released “Ninja250”.This model is not only small and light, but also have high performance. That is why it was pursued by a wide range of people ,especially the young riders. Taking this opportunity, the major motorcycle manufacturers have launched their own light motorcycle products, which greatly promoted the recovery and development of Japanese motorcycle industry.

以轻型小排量的车种为模板,日本各大摩托车品牌不断创新,崭新的款式如雨后春笋般闪亮登场,甚至还引进了广受海外摩托车粉丝欢迎的人气车型,为日本摩托车界注入了源源不断的新鲜血液,让整个业界显得愈发生机勃勃。

Used the light and small displacement motorcycle as a model, Japanese major motorcycle manufacturers continued releasing their new models. Moreover some models has become very popular with overseas motorcycle lovers. That poured fresh wind into the whole Japanese motorcycle industry.

以下分别是日本2014年轻型摩托和小型摩托的冠亚军销售榜。
The following is small and light motorcycles top two sales list in 2014

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2014年轻型摩托销售冠军:雅马哈MajestyS

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2014年轻型摩托销售亚军:川崎Ninja250

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2014年小型摩托销售冠军:雅马哈MT-09

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2014年小型摩托销售亚军:本田CB400

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CustomJapan 获关西IT百撰奖,村井社长参加颁奖表彰会
CustomJapan got Kansai IT hundred award , President Mukai attended award ceremony
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3月9号在大阪国际会议中心举办了关西IT百撰奖颁奖表彰会。
Kansai IT hundred award ceremony had been hosted at Osaka International Convention Center,on March 9th.

关西地区的众多企业中,CustomJapan 这次有幸得到提名并获奖。获奖理由是积极运用IT技术运营企业。
Many enterprises in Kansai area entered this contest. CustomJapan was fortunate in getting the nomination and award. The winning reason is mainly about we actively use IT technology into company operations.
颁奖当天各公司代表都有发表获奖演说。
我司的演说会场很多学生和媒体将近100多人,几乎满员。
On the day every company representatives have published the award-winning speech.
Nearly 100 people (students and media stuffs) came to our speech booth. Our booth was almost full.

在CustomJapan成立10周年,又刚好是3月9号(和39boy同名)可以获奖,
真的是一件非常让人高兴的事情。
我们今后会再接再厉,为消费者提供更多更好的服务。

This year is our 10 anniversary of the establishment. The day of award ceremony was March 9th by chance, which is similar with our 39boy’s name. We felt greatly happy with it. In order to provide more and better services for you,we will make persistent efforts in the future.

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日本的便当文化
Japan Bento(Japanese box lunch) culture
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饭盒对于大家来讲应该都不陌生吧。
我记得我直到上中学毕业,每天都会带饭盒去上学。
后来再大一些,就没有再用过饭盒。
再后来来日本后发现日本的便当文化很盛行。上学的上班的大家都带饭盒。
当然都是日本的妈妈们每天早上起早,做好老公和孩子全家份的便当。
Box lunch should be unfamiliar for everyone.
I remember that until high school graduation, I brought lunch to school every day.
After growing up ,I am no longer bring the lunch box.
When I came to Japan, I found that Bento is very popular . Almost every students and office workers bring a lunch box to school or office.
Of course, Japanese mothers should get up early in the morning, in order to make Bento for family.

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日本人的便当还有一个很大的特点,
量很少。他们真的吃的很少!像我这样小矮个,都觉得不够!
而且内容丰富,我想可能这也是日本的中年男人很少有大肚腩的原因吧。
Japanese Bento is very small but with many kinds of side dishes .I think it
is very unique.
It is unbelievable that Japanese eat so little! Even me, low in stature feel it is not enough.
Maybe this is why just a few of Japanese middle-aged man have a big belly.

掌管一家伙食的妈妈,如果不小心得罪妈妈,那你的便当可能会很惨的。。。
So, I suggest that you should be care of mother who takes charge of food. If carelessly offend Mommy, I am sorry you lunch may become very miserable.

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各位朋友,这次的邮件杂志就到这里,
敬请期待下期来自日本CustomJapan公司发布的最新信息。

Well friends, the newsletter is the above content. Please look forward to the magazine of next month.
Thank you.